Category
RTP, house edge, retention, margin and reporting metrics.
An iGaming analytics layer should define person, account, active user, session, deposit, withdrawal, stake, payout and GGY before calculating funnels or retention. Every dashboard needs a reporting timezone, currency rule, test-account filter, late-event policy and cohort key. Without those controls, two correct queries can still answer different questions.
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Displayed overround is calculated from a complete set of market odds. Realised hold compares stakes and payouts over settled activity. Regulatory GGY follows the reporting authority's definition and may not match an internal hold field. Put these measures in separate columns with their formula, population, currency, settlement status and period before comparing them.
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Advertising and responsible-play policy